i use to... when i get up in the morning to put on my socks, to bend over to put them on, i use to have this... pain, i don't have it anymore. >> now this is not a, a music show, this is not a sports show. this is a show about pain care. so when someone watches this program, either they have pain or someone they know has pain. and here's a very powerful and frightening statistic. today there are 60 million women between 40 and 60 who are acting as caregivers to their mothers. and the daughter, from 40 to 60, is using their body up, having more pain prematurely at a younger age than ever before. you have 100 million people in the u.s. today over 50 years old and in a few short years you'll have 70 million people over 65. inflammation is going to play a devastating role in our society unless you can control it. >> announcer: if you've been living in pain and you're tired of trying products that just don't work, you are not alone. today, 1.5 billion people worldwide are living in chronic pain. don't